No experiment is labeled proven before its verification gates are complete.
Portfolio status · validation in progress
Independent venture studio · Virginia
Eleven bets.
One accountable operator.
Eleven Wildcards develops and tests small AI-assisted services, publications, and product concepts. An offer stays in validation until its delivery, economics, disclosures, and customer experience are verified.
Each experiment has a truthful offer page. Interest is open; checkout and fulfillment stay gated until their controls pass.
Automation handles repeatable work; identity, legal, banking, and physical-quality gates stay human.
The active portfolio
Eleven distinct tests.
No pretend traction.
Explore the exact offer, current operating scope, hard stops, and six-gate evidence standard for each business. A request expresses interest; it does not create a charge or promise immediate service.
EW01$99–$199/moIndependent mobile auto detailers
Detailer Signal
A managed job-to-content drafting service that turns completed detail photos into reviewable Google and social content.
Open experiment →EW02$99 + $99/moHigh-value local service businessesBookline
An inbound AI receptionist that answers routine questions, qualifies the request, and captures the booking handoff.
Open experiment →EW03$49/moLocal operators with open estimatesSecondTouch Desk
A managed email follow-up service for eligible quotes where the prospect expressly agreed to receive quote follow-ups.
Open experiment →EW04FreeOwners of local service businessesLocal Operator Wire
A practical publication about missed calls, broken forms, stale estimates, supplier drift, reviews, and the systems that stop those leaks.
Open experiment →EW05$39/moSmall trade and service businessesLineItem Watch
A managed monthly review of forwarded supplier invoices that flags price increases, duplicate charges, changed units, and unusual fees.
Open experiment →EW06$19/moLocal operators with recurring vendor agreementsVendorCutoff
A narrow vendor-renewal reminder concierge for software, equipment, waste, uniforms, marketing, and other recurring operating agreements.
Open experiment →EW07$29/site/moLocal-service businesses and small web agenciesFormRoundtrip
A managed subscription that submits a tagged test lead, confirms browser success and destination arrival, then sends plain-English evidence.
Open experiment →EW08$19/mo → $4 floorIndependent local B2B operators in one metro areaReferral Patch
An email-first paid local group with verified profiles, direct introductions, overflow-job requests, and a weekly opportunity digest.
Open experiment →EW09FreePeople who like finding useful objects before everyone elseCovet Relay
An editorial product-discovery publication built around concise, original explanations—not copied catalog pages.
Open experiment →EW10≤$39.95Socially native gift buyers and collectors of useful odditiesMinor Weirdness
A Fourthwall-native store for original, design-led made-to-order goods. Fourthwall is the checkout merchant of record and coordinates production and fulfillment; no item is active yet.
Open experiment →EW11$444Private collectorsFINITE COMMON
One hand-finished decorative stoneware object. The underlying white vessel is mass-produced; edition 1/1 refers only to the uniquely finished FC-000.
Open experiment →The operating standard
Unverified is a stage.
It is not a verdict.
Every experiment remains active until six gates are evaluated with real evidence. A concept can be paused, revised, or held at a gate; it is not quietly declared a failure because setup was incomplete.
- 01Exposure
The intended audience had a fair chance to see the offer.
- 02Operations
The promised work can be delivered and supported reliably.
- 03Iteration
Meaningful objections and weak points were tested, not ignored.
- 04Economics
Real costs, time, refunds, and contribution are measured.
- 05Evidence
Claims are tied to records, source material, or observed results.
- 06Outcome
The keep, change, pause, or close decision is documented.
Seller disclosure
One legal operator behind distinct experiments.
Eleven Wildcards is a registered Virginia fictitious name used by Drew Heimlich, sole proprietor. Unless a specific offer clearly states otherwise, Eleven Wildcards is its seller and operator. Prices, renewal terms, refunds or returns, fulfillment timing, and the payment processor are shown before purchase.
The direct-charge Stripe account is configured with ELEVENWILDCARDS; a customer's bank may abbreviate the final display. Third-party storefronts identify their own payment and fulfillment role where applicable.
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